Press Release: Miscellaneous Announcements
Avon Launches New Erotica Imprint
Posted at 11:38AM Wednesday 14 Mar 2012
Just in time for British summertime comes Avon's first foray into
erotica and erotic romance with their new ebook imprint, Mischief –
www.mischiefbooks.com – launching on March 27th 2012.Mischief is a
brand-driven global erotica imprint targeting the rapidly growing and
lucrative digital erotica market. Social acceptability of erotica
coupled with the discretion offered by e-reading has led to a phenomenal
boom in sales. At a time when the cultural trend of mums at home
writing erotica has made international headlines, Mischief will be
driven by the desire for erotica, the underlying growth in ebook
consumption, and the international demand for English language content. Avon and Mischief Publisher Caroline Ridding comments: "The juggernaut of romance blended with the paranormal and the erotic is driven almost exclusively by female readers today. And we're publishing a pioneering major series right into the heart of this vast digital erotica and erotic romance market and its enormous global online constituency, with one of the freshest, most exciting and innovative lists in years."
Content will be commissioned by Editorial Director Adam Nevill, formally the head of the market leading Black Lace and Nexus brands. Mischief launches with thirteen original ebooks. An additional four original ebooks will be published each month thereafter across three formats. Complementing the original Mischief ebooks are a range of bestselling modern and vintage classics, brought back especially for ereaders.
A selection of launch titles:-
• Red Grow the Roses by Janine Ashbless is an original and thrilling vampire erotica novel, injecting freshness and originality and the most eye-watering erotica scenes into the ever popular vampire genre.
• Lucy Salisbury's A Study in Shame features dry humour, relentless action and superb set-pieces of pleasure.
• Primula Bond's Sisters in Sin is a haunting and intensely arousing story of a woman's trip to Venice.
Issued by:Susanna Frayn(susanna.frayn@harpercollins.co.uk)
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